Are you thinking of selling your home and are not sure how to prepare for it?
Here’s a four-week guide to walk you through the things you need to do to get ready to sell your home.
Preparing your home to sell is like setting the stage before putting on a performance. You're putting something entertaining out there for a buyer to fall in love with.
Follow this process to make your home selling experience more manageable!
Week 1: Assessing the Stage
The first stage is all about assessment. You have to truly understand everything about your house and its implication to your current stage in life.
So, the first thing you have to do is meet with agents. Find an agent that you can trust and someone who can give you the information you need to develop a solid strategy. See what's going on around you and what's happening in the market.
Week 2: Preparing the Stage
The next stage is all about decluttering. People usually think that their homes are fine, but in reality, they are not show ready. There's a difference between showing your house to a potential buyer versus living in it. So, start decluttering!
Set a staging consult. With the help of a stager, you can prepare your home to stun everyone who walks in it. You want buyers to walk into your house and say, “This is it. I love it. How do we make this our house?”
To make that happen, you have to declutter and start packing your stuff. Follow the advice your stager gives you with what to keep and what to remove. Make sure that you store your packed items in an orderly way so they will still look good when the viewing starts.
Then, book an inspector to see every detail of your house. Using the inspection report, create a plan to address all the small and big things that need to be fixed in your place.
You can talk to your agent to get referrals. They should have different individuals that you can get in touch with to help you go through the report so they can start checking off all the items.
Here's a tip, buyers don't want problems! When people are buying a house, they're emotionally purchasing that property. As a seller, you have to let them emotionally fall in love with your home. And the only way they're going to feel that is if there aren't any problems!
Week 3: Finalizing Your Story
When you identify what to highlight in staging and what to fix after the inspection, then you can finalize the story.
Many sellers don’t want to pack everything and have boxes pile up in one corner of their home because it might turn off the buyer. But if it's organized and clean, buyers are going to look past it. They understand the transition period, so it is something that sellers should not be concerned about.
But when buyers see untidiness, like a messy garage and stuff lying around, they might wonder what else is unorganized. This may give them the impression that your house was not taken care of properly.
The other thing you want to do during this week is talk to your agent about pricing. Take a look at all the comparables and everything on the market. Set a price point and a strategy based on the data you gather with your agent.
Then, finalize your listing paperwork. Meet with your agent to talk about where things are at and what has changed over the last weeks.
Week 4: Lights On
The final stage is about finding a program. Work with your agent to see and understand the market activity in your area.
At Chamberlain Group, we use a program called Home Beat. We have set up many of our past clients or future sellers on this program, and it is incredible! Home Beat provides real-time data about active listings and sold houses; all of the data you need to understand what's happening in the market.
By this time, you have assessed the stage, prepared it and finalized your story. Now it's time to turn the lights on! This is the perfect time to take photographs of your house, get videos done for the marketing and finalize your house measurements before your listing goes live.
Here’s another pro tip: a house that smells good sells way quicker! It's a real thing, so pay attention to smells.
And the last thing is getting your “coming soon” marketing ready. Your agent should have the marketing skills and tools to put together a set of ads to the market before you go live to create some anticipation.
So, this is your four-week guide to preparing your home for sale. The key is to get ready, have fun, and enjoy the process!
If there's anything that we can do to help you out with selling your home, please let us know. You can call us at 587-316-5400 or send an email to firstname.lastname@example.org.