With the recent advancement and availability of online resources and services, we are now more comfortable researching and transacting online.
Even the real estate industry was pushed to join the digital bandwagon to continue providing services to families in need of homes in the middle of the pandemic. With this trend, are open houses even worth it anymore? What does the future of open houses look like?
Although open houses are disruptive because of the amount of time it requires, it is still one of the best ways to get more buyers to consider purchasing a home.
Digital is Here!
Living in a digital world provides the option to view houses online to help the buyers’ decision-making process.
For sellers, you have to sell your home 3 times! First, you have to sell your house online, through different media. When buyers fall in love with it online, the next opportunity for you to sell is when they drive by and then finally when they book a showing.
The latest trend in real estate is doing virtual open houses. As people start their research online, you have to give them everything that you possibly can so they can fall in love with your home!
Virtual Open Houses
There are many ways to do a virtual open house. The most popular methods range from professional photos & videos to drone videos and even matterport tours.
Matterport type tours are valuable as they allow buyers to virtually go through the house, look around, and even zoom in on any details they want. If you are planning on selling, we highly encourage you to look at this option because it can replace open houses.
Another great option is shooting a video and going live. The key to going live is knowing how to push the video further. Your live viewers are limited to the number of followers of the page you’re sharing the video on. You need to push the video to thousands of people to reach your potential buyer.
Reach More People
At Chamberlain Real EstateGroup, we've had some of our virtual tours hit up to 7,000 views. We have tricks and techniques in pushing these kinds of videos behind the scenes for our sellers.
If you are a seller and want someone on your side who knows how to do this stuff, you can reach us at 587-316-5400. We can help you understand the current market and the value of your home so we can set up a virtual open house for you.
If you have any questions regarding open houses, you can email us at email@example.com, and our team is here to help you in any way we can.